Marketing Defined

The words marketing and promotion are synonymous; they often go hand in hand and are often used to describe the same activities. Marketing refers to actions that a business takes to advertise the sale or purchase of a product, service, or just the sale itself. Promotion refers to the activities undertaken by a business to […]

Continue Reading

Why Is Marketing Important?

Market research is a strategic planning effort to collect information about consumers, target markets: identify them, and eventually know about them. It’s an integral part of business planning and an important determinant in maintaining competitive advantage. It’s the single most effective marketing tool, which is the foundation for every other type of marketing effort. Marketing […]

Continue Reading