Many marketing careers involve a combination of traditional and digital methods. These methods can include conducting competitive research, surveying potential markets, and meeting with interview panels of potential customers. This information is then used to develop key messages and product positioning. If you’re passionate about your work, you’re likely to shine in this field. A […]
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Marketing is a process that focuses on creating and delivering value. It includes choosing a target product and audience, and exploring the potential market. To create a successful business, marketing must be well-defined and carefully planned. It’s essential to have a strategy and know how to implement it, but there are many other components that […]
Continue ReadingThe words marketing and promotion are synonymous; they often go hand in hand and are often used to describe the same activities. Marketing refers to actions that a business takes to advertise the sale or purchase of a product, service, or just the sale itself. Promotion refers to the activities undertaken by a business to […]
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Every so often I am asked by Quora users whether or not there are any marketing disasters that happened during the history of internet marketing. This is obviously a controversial topic of information on the internet not just social media and web 2.0 world. As marketers we always want to hit it home with new […]
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Market research is a strategic planning effort to collect information about consumers, target markets: identify them, and eventually know about them. It’s an integral part of business planning and an important determinant in maintaining competitive advantage. It’s the single most effective marketing tool, which is the foundation for every other type of marketing effort. Marketing […]
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For businesses and brands looking to leverage on the CoVID-19 crisis, there are plenty of opportunities to take advantage. Here are some of the things you should look for in a crisis-oriented growth opportunity, as well as what the crisis represents for the economy overall. The crisis represents a time of unprecedented change, where the […]
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One of the easiest and fastest ways to boost your YouTube marketing is to take advantage of the traffic you will receive from your videos. There are many ways to get YouTube traffic and there are so many videos out there, that it can be difficult to get your videos noticed. YouTube is by far […]
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When you think about how to improve marketing attribution, you might also consider ways to increase sales, increase ROI (Return on Investment), and increase your bottom line. However, how do you measure your success with a method that requires so much work? And what if you already know the best way of measuring the effectiveness […]
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Hiding products from customers may actually be a good way to increase your sales. However, there are several things that should be considered before using this strategy. You see, if your product is a product that the customer wants, then it can be very effective and your sales will increase. If your product is a […]
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