Category: Marketing

Market research is a strategic planning effort to collect information about consumers, target markets: identify them, and eventually know about them. It’s an integral part of business planning and an important determinant in maintaining competitive advantage. It’s the single most effective marketing tool, which is the foundation for every other type of marketing effort. Marketing […]

For businesses and brands looking to leverage on the CoVID-19 crisis, there are plenty of opportunities to take advantage. Here are some of the things you should look for in a crisis-oriented growth opportunity, as well as what the crisis represents for the economy overall. The crisis represents a time of unprecedented change, where the […]

One of the easiest and fastest ways to boost your YouTube marketing is to take advantage of the traffic you will receive from your videos. There are many ways to get YouTube traffic and there are so many videos out there, that it can be difficult to get your videos noticed. YouTube is by far […]

When you think about how to improve marketing attribution, you might also consider ways to increase sales, increase ROI (Return on Investment), and increase your bottom line. However, how do you measure your success with a method that requires so much work? And what if you already know the best way of measuring the effectiveness […]

Hiding products from customers may actually be a good way to increase your sales. However, there are several things that should be considered before using this strategy. You see, if your product is a product that the customer wants, then it can be very effective and your sales will increase. If your product is a […]