Advertising
Digital Advertising Strategies That Deliver Results
Digital marketing strategies that bring results start with an in-depth knowledge of their target audience’s demographics, preferences and pain points. Based on this insight, companies can then craft effective messaging and select digital channels to promote it. An effective overall marketing strategy unifies marketing efforts with business goals, whether that means brand recognition, website traffic […]
Business
The Effects of Tax Reform on Business Insurance
The Tax Cuts and Jobs Act made significant modifications to insurance-specific tax rules. These included lowering the corporate tax rate from 35% to 21%, changing foreign derived intangible income rules, and creating a provision that changes how reserves are discounted. Tax policies influence economic decision-making on issues like work, savings, interstate migration, investment and business […]
Identifying and Mitigating Business Risks
Identification and mitigation of business risks can save your company both time and money – not to mention stress – from potential disasters. Business risk mitigation strategies allow organizations to prepare for events which might interrupt employee productivity or impact financial results negatively. Businesses should document risks and their impacts as part of the […]
Management
Performance Management – Setting Goals and Measuring Success
Performance management should be an ongoing process that provides a mechanism for setting specific goals for employees; monitoring their achievements; and giving feedback on how they are performing, measuring their results, and helping to maintain direction. A performance management system should be designed to support employees in fulfilling the employer’s expectations; motivate employees to achieve […]
Sales
Sales Enablement in the Digital Age: Strategies for Success
Good sales enablement is buyer-centric and iterative. It is enabled first by a granular understanding of the buyer’s problems and preferences, then by the providing of content tailored to those problems, along with ROI/TCO calculators and other value-based selling tools for the reps. You also need a talent-management organisation, which will: (a) train your reps […]
Sales Funnel Optimization – Strategies for Success
An optimized sales funnel will enable your business to maximize the return from each lead, leading to rapid revenue growth and enhanced customer retention. To maximize conversions, it is necessary to understand your target audience and their needs. Doing this will enable you to craft engaging content that compels prospects to convert at each step […]
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