Cross-Channel Marketing Integration

Multiple channels of communication should be used to increase the number of customers reached and for gaining greater customer awareness. This also makes it easier to collect data about customers that can be used to optimize further marketing campaigns. Deliver messages and content through different devices and platforms using customer data, thus making them more […]

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Marketing Automation Tools for Scaling Your Business

Marketing automation tools help businesses streamline outreach processes and achieve scalability, by connecting to CRMs, providing one source of truth for customer data while streamlining communication across teams. Sender offers a user-friendly interface and powerful features like omnichannel functionality, which enables you to schedule and automate emails, SMS and more. 1. Streamlined Workflow Marketing automation […]

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Digital Advertising Strategies That Deliver Results

Digital marketing strategies that bring results start with an in-depth knowledge of their target audience’s demographics, preferences and pain points. Based on this insight, companies can then craft effective messaging and select digital channels to promote it. An effective overall marketing strategy unifies marketing efforts with business goals, whether that means brand recognition, website traffic […]

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Workplace Automation: Redefining Job Roles and Skills

Workplace automation can be an incredibly useful tool that reduces human involvement while freeing employees to focus on tasks requiring creativity and ingenuity. Unfortunately, however, workplace automation doesn’t come without its challenges. Employees must be prepared to work alongside automated processes, filling any skills gaps created by automation taking over repetitive tasks. While this requires […]

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Gig Economy – Adapting to a Changing Workforce

Workers increasingly desire independence, flexibility and autonomy from their work environment – gig work can provide one way of accomplishing this goal. Gig workers are freelancers, independent contractors, or contract firm employees hired on an as-needed basis to meet companies’ varying demands for staff. Payment typically occurs via an online platform. Adapting to a Changing […]

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Tips For Successful Business Negotiations

Knowing the appropriate tactics when negotiating with large corporations or smaller businesses is key to closing more sales and expanding your bottom line. Here are some helpful strategies for successful business negotiations: Asking questions during negotiations can make the proceedings more informal, while providing valuable insights about both parties involved. Know Your Limits At business […]

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