Workplaces are becoming more demanding, and employees want better, more efficient ways to accomplish their goals. They don’t think their companies realize this, however. Luckily for them, improvements in technology and some new trends seem to be moving in the right direction. Here are five things that could easily reshape performance management as we know […]
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An optimized sales funnel will enable your business to maximize the return from each lead, leading to rapid revenue growth and enhanced customer retention. To maximize conversions, it is necessary to understand your target audience and their needs. Doing this will enable you to craft engaging content that compels prospects to convert at each step […]
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Marketing automation tools help businesses streamline outreach processes and achieve scalability, by connecting to CRMs, providing one source of truth for customer data while streamlining communication across teams. Sender offers a user-friendly interface and powerful features like omnichannel functionality, which enables you to schedule and automate emails, SMS and more. 1. Streamlined Workflow Marketing automation […]
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Digital marketing strategies that bring results start with an in-depth knowledge of their target audience’s demographics, preferences and pain points. Based on this insight, companies can then craft effective messaging and select digital channels to promote it. An effective overall marketing strategy unifies marketing efforts with business goals, whether that means brand recognition, website traffic […]
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No matter your goal–whether that be increasing brand recognition, educating an audience or driving sales–video content can help. The key is knowing your goals and using metrics to assess the success of videos produced. If your goal is to increase product awareness, short social media videos or brand culture videos could be most suitable. 1. […]
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Workplace automation can be an incredibly useful tool that reduces human involvement while freeing employees to focus on tasks requiring creativity and ingenuity. Unfortunately, however, workplace automation doesn’t come without its challenges. Employees must be prepared to work alongside automated processes, filling any skills gaps created by automation taking over repetitive tasks. While this requires […]
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Workers increasingly desire independence, flexibility and autonomy from their work environment – gig work can provide one way of accomplishing this goal. Gig workers are freelancers, independent contractors, or contract firm employees hired on an as-needed basis to meet companies’ varying demands for staff. Payment typically occurs via an online platform. Adapting to a Changing […]
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The gig economy has quickly emerged as an attractive means of making money. People are turning to Uber, Upwork and DoorDash apps as platforms for work-from-home opportunities in various fields ranging from food delivery and marketing services. GIG work can be liberating. But like anything, there are both advantages and drawbacks associated with gig work […]
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Knowing the appropriate tactics when negotiating with large corporations or smaller businesses is key to closing more sales and expanding your bottom line. Here are some helpful strategies for successful business negotiations: Asking questions during negotiations can make the proceedings more informal, while providing valuable insights about both parties involved. Know Your Limits At business […]
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Ecommerce solutions provide you with a platform that enables you to centrally manage marketing, sales, and operations for your online business. They may include features like shopping carts and payment processing systems for managing operations more efficiently. Headless ecommerce solutions isolate the front-end from the back-end of an online store, providing greater flexibility. However, this […]
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