Employers of remote workers must understand the tax repercussions, which include sales tax nexus as well as state income taxes and sourcing rules. Some states utilize the “convenience of employer” rule, which designates an employee’s tax home as the company office location. State Taxes Remote work arrangements that span state lines often present complex tax […]
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Good sales enablement is buyer-centric and iterative. It is enabled first by a granular understanding of the buyer’s problems and preferences, then by the providing of content tailored to those problems, along with ROI/TCO calculators and other value-based selling tools for the reps. You also need a talent-management organisation, which will: (a) train your reps […]
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Multiple channels of communication should be used to increase the number of customers reached and for gaining greater customer awareness. This also makes it easier to collect data about customers that can be used to optimize further marketing campaigns. Deliver messages and content through different devices and platforms using customer data, thus making them more […]
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Workplaces are becoming more demanding, and employees want better, more efficient ways to accomplish their goals. They don’t think their companies realize this, however. Luckily for them, improvements in technology and some new trends seem to be moving in the right direction. Here are five things that could easily reshape performance management as we know […]
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An optimized sales funnel will enable your business to maximize the return from each lead, leading to rapid revenue growth and enhanced customer retention. To maximize conversions, it is necessary to understand your target audience and their needs. Doing this will enable you to craft engaging content that compels prospects to convert at each step […]
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Marketing automation tools help businesses streamline outreach processes and achieve scalability, by connecting to CRMs, providing one source of truth for customer data while streamlining communication across teams. Sender offers a user-friendly interface and powerful features like omnichannel functionality, which enables you to schedule and automate emails, SMS and more. 1. Streamlined Workflow Marketing automation […]
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Digital marketing strategies that bring results start with an in-depth knowledge of their target audience’s demographics, preferences and pain points. Based on this insight, companies can then craft effective messaging and select digital channels to promote it. An effective overall marketing strategy unifies marketing efforts with business goals, whether that means brand recognition, website traffic […]
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No matter your goal–whether that be increasing brand recognition, educating an audience or driving sales–video content can help. The key is knowing your goals and using metrics to assess the success of videos produced. If your goal is to increase product awareness, short social media videos or brand culture videos could be most suitable. 1. […]
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Workplace automation can be an incredibly useful tool that reduces human involvement while freeing employees to focus on tasks requiring creativity and ingenuity. Unfortunately, however, workplace automation doesn’t come without its challenges. Employees must be prepared to work alongside automated processes, filling any skills gaps created by automation taking over repetitive tasks. While this requires […]
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Workers increasingly desire independence, flexibility and autonomy from their work environment – gig work can provide one way of accomplishing this goal. Gig workers are freelancers, independent contractors, or contract firm employees hired on an as-needed basis to meet companies’ varying demands for staff. Payment typically occurs via an online platform. Adapting to a Changing […]
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