The global online car sales market is segmented by vehicle type, propulsion and category. It is also categorized by pre-owned and new vehicles. The market is studied for North America, Europe, Asia-Pacific, Latin America, and Eastern Europe. This report analyzes the growth of the worldwide online car sales market in 2017. The research covers a broad range of vehicles and markets. The study covers different segments and types of vehicles. In the US, online car sales are the leading segment.
Advancement in technology has changed the role of buyers in the market. With the help of online technologies, consumers have become well-informed about the features and benefits of each vehicle. Other factors that are contributing to the increase in the number of online car buyers are rapid urbanization and growth of the information technology and telecom sectors. These factors have facilitated the growth of online car selling. However, the complexities of online car buying are yet to be resolved.
In 2013, General Motors introduced the “Shop. Click. Drive” program, which was aimed at standardizing dealer websites and eliminating showroom visits. While the initiative didn’t reach these lofty goals, it did show that online sales are moving closer to the era of end-to-end transactions – the process of shopping, purchasing, financing and selling insurance. Ultimately, these factors will make it possible for online car sellers to reach consumers.
As online car sales grow in popularity, the ability to purchase a vehicle has shifted from being a high-pressure business to a low-risk investment. It has become easy to shop and purchase a vehicle online. But before purchasing, it is important to check each document for accuracy. The cost of the vehicle and the interest rates should be fully disclosed. Whether it’s a lease or a loan, a buyer should know how much their base payment will be. Regardless of the method, buying a car online should be a safe and convenient experience.
In 2013, GM introduced a “Shop. Click. Drive” program in an effort to standardize dealer websites and eliminate showroom visits. The program’s goal was to simplify the online car-buying process and make it more convenient for consumers. While the shift toward digital retail seemed to be a success for many automotive dealers, some still don’t get the benefits of the internet-based sales. In fact, most consumers now prefer to purchase a vehicle through an online channel.
Advancements in technology have changed the consumer’s position in the market. The internet has enabled the consumer to become more knowledgeable about the various vehicles available for sale. This has led to the increase in online penetration. It has also changed the consumer’s behavior, and has helped dealers adapt to changing buying habits. Most consumers now prefer to buy a car from a dealer who sells it on the Internet. These sites have multiple advantages. It’s easier to buy a car through an online portal than through a showroom.