Building trust and credibility with your audience are very important in any business, large or small. I’m sure you have experienced a situation where the client didn’t want to buy from you at first, but after talking to you, realized that he/she really liked what you did for them.
Before you start, however, you need to tell you why you’re writing this article. Very simply, thousands of sales people have told me that they’ve been working with dozens of different people over the years and have never met a single person who sold anything they actually wanted to buy. And you might think, what difference does it make if you’re not selling anything?
So if you’re working with a group of people who are just as interested in their sales as you are in yours, the results will be much better. It might take a bit longer, but the end result will be a lot more money for you. And the best thing about it is that this same system works on almost any type of product. Even if you’re not selling anything, you can still build trust and credibility with your customers by knowing your niche.
When you do this, you are giving your target audience an impression that they will like and that you care about them. In turn, you’ll feel good when you see that your customers are satisfied with what you’re selling and that you know what they want and need. This will help you create a bond between yourself and your customers, and it will keep you in business.
Now then, how can you build trust and credibility with your customers? You can go to forums, blogs, message boards, social networks, and basically anywhere that you can find some type of interaction with your targeted audience. But the best way is to get into conversation with them on the subject matter you’re promoting.
If you can talk to your customer, then you can build trust and credibility with him or her. You don’t have to spend a ton of time doing it, either. Just a few minutes of conversation, and you can have a good connection with the person, one that will help you sell their product, and build trust with your customers.
Don’t hold back on any questions you might have either. Don’t worry about offending anyone, because most people don’t hold grudges and won’t really care. If you have any doubts or concerns, then just let it be known.
Remember, you’re in business for yourself. So don’t put anyone above you. If you think you can’t trust your own boss, then you won’t be able to build trust and credibility with anyone else, either.