If you’re considering starting a business or marketing your existing business using social media, it’s important to know that the best social networking sites are not necessarily where you should spend your money. Here’s what you need to know about the top ten social networks and which one is best for your business.
Facebook is currently the most popular social network, but it’s also the most difficult to advertise on. That’s because Facebook has a very large user base and is used by businesses from all over the world. While that means there’s a good chance you can market on Facebook, there’s a big chance that you won’t reach the targeted audience that will be interested in your products or services. If your business is on Facebook, the key is to get as many people to join your community as possible.
Google AdWords is a good way to target specific users, but it has no real social media component. If your business is doing well enough with Google AdWords, it will likely work well with Facebook, especially if you offer products or services that people are already interested in. However, if you’re trying to make a splash on Facebook by trying to market to a very particular audience, it may not work out as well.
Twitter is a great place to advertise a website or company, but many of the people who use Twitter don’t have a lot of money to spend on advertising. Twitter ads can be a good tool, but they’ll probably never be as effective as paid Facebook ads or Google AdWords ads. Even if they are effective, many of the ads that you see on Twitter aren’t very targeted.
If your business is using social media for marketing purposes, it’s a good idea to take advantage of the fact that people use the social networking sites just like they do with regular websites. For instance, it may be a good idea to post some content on Twitter every once in a while that is related to the business you’re marketing. While you may be able to get a ton of traffic from Twitter by posting these kinds of posts, it may not be nearly as effective as a similar post on a website or blog. This means that you should be able to get as much traffic from Twitter as you can from other sources, but not quite as much as you would from blogs and websites.
In the end, it’s best to spend money on something that will actually get you a higher conversion rate, especially when it comes to social media and Facebook advertising. If you do so, then your business will continue to grow as you use it, and you’ll enjoy seeing the benefits of growing your customer base.