Behavioral Targeting is a system used in internet marketing and advertising, where the information collected by visitor tracking practices (e.g. search terms, websites visited, buying habits) is then used to show relevant advertisements and offers to the visitors and increase campaign efficiency. The main purpose of this is to target the users’ browser preferences. This […]
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If you’re considering starting a business or marketing your existing business using social media, it’s important to know that the best social networking sites are not necessarily where you should spend your money. Here’s what you need to know about the top ten social networks and which one is best for your business. Facebook is […]
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Mobile advertising is an effective method of advertising through mobile phones or any other mobile device. It’s a subset of traditional mobile advertising, wherein mobile ads can take place through SMS, banner ads, or in the form of pop-up ads which are embedded on a mobile web page. Mobile advertising is used by companies, organizations, […]
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